Unplugged funMarotta said coloring can get adults out from behind a screen.
"The books are excellent for offering people a break away from all the screen-based activities that seem to dominate our lives these days," Marotta said. "I think coloring is a great way to take a step away from the digital world — get back to something a little more hands-on."
De-stress and create"I do think, overall, that there is certainly a leaning towards people finding it incredibly good for encouraging us to engage in an activity which helps us relax, switch off and focus on something very calming," Marotta said about coloring as adults. "I think the benefits of coloring are pretty varied and what one person gets from coloring may not be the same as the next person."
Accessible creativityMarotta said one benefit is that coloring gives people the opportunity to have an accessible and inexpensive creative outlet in their day-to-day lives.
"I think that's a great thing," she said. "Not everyone has the time or means to learn a new craft or attend an art class, but with coloring books, I think people have discovered a simple, affordable and very accessible way to engage in something creative."
An art for everyoneMarotta said coloring doesn't require as much artistic skill as other mediums, so the medium is open to a large audience.
"The books are wonderful for those who would like to be creative, but feel they perhaps don't have the skills or the confidence to start from scratch," she said. "A blank page can be a very daunting thing."
Creative satisfactionBecause coloring is simpler than oil painting or watercolors, the finished product can be one worthy of much more that just being hung on the refrigerator.
"People can feel a great sense of satisfaction after spending many hours, and putting so much effort into coloring an image," Marotta said. "I think that is a really positive thing, to have that sense of achievement."
Remember your younger years"As humans we enjoy being creative and making things — working with our hands," Marotta said. "I don't think that creative spark ever really leaves us."
Marotta said most children seem to naturally gravitate towards coloring and the desire to be creative.
"It seems to be a very innate thing," she said. "I just think that as we get older, it gets a little buried under other things which become more prominent in our lives as we grow up."
written by Kelly Roncace
(http://www.nj.com/entertainment/index.ssf/2015/07/national_coloring_book_day_coloring_books_for_adul.html) Kelly may be reached at firstname.lastname@example.org. Follow her on Twitter @kellyroncace